Welcome to the clean face of beauty!
We invite you to join us in making the world a better place, starting with better choices in makeup. Kind & Free is a clean makeup range offering the quality formulas you expect from Rimmel, made with the highest standard of care for you and the environment.
Complete with face, eye, and nail color essentials, Kind & Freeâ„¢ is here to push us forward in the movement for positive beauty.
The name says it all. Kind & Freeâ„¢ represents a new chapter in clean beauty, centered around expanding access to clean products for everyone.Â
Kind & Freeâ„¢ is built on our commitment to celebrating beauty diversity, bold individuality, and self-expression.
Join the clean face of makeup, let’s get behind this.
BE KIND, BE FREE, BE YOU
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Rimmel Kind & Free Hydrating Concealer
EGP 272
Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Vegan & clean lightweight formula conceals and brightens...
Rimmel Kind & Free Clean Nail Polish 154 Milky Bare
Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Vegan & clean plant based formula that delivers...
Rimmel Kind & Free Moisturising Skin Tint Foundation
Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients* Our NEW KIND & FREEâ„¢ Moisturizing Skin Tint...
Rimmel Kind & Free Clean Nail Polish 153 Lavender Light
Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Vegan & clean plant based formula that delivers...
Rimmel Kind & Free Pressed Powder
EGP 213 – EGP 290
Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Vegan & clean healthy look lightweight pressed powder...
Rimmel Kind & Free Clean Nail Polish 151 Fresh Undone
First clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal-derived ingredients*. Vegan & clean plant-based formula that delivers on shine, gloss,...
Rimmel Kind & Free Clean Nail Polish 152 Tidal Wave Blue
Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Vegan & clean plant based formula that delivers...
Rimmel Kind & Free Clean Nail Polish 150 Top Coat
Vegan & clean plant based formula that delivers on shine, gloss and rich pigment while still allowing your nails to stay healthy. • Super gentle formula with strengthening properties &...
Rimmel Kind & Free Clean Nail Polish 157 Berry
Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Vegan & clean plant based formula that delivers...
Rimmel Kind & Free Clean Nail Polish 156 Poppy Pop
Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Vegan & clean plant based formula that delivers...
Rimmel Kind & Free Clean Nail Polish 159 Midnight Sky
EGP 140
Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Vegan & clean plant based formula that delivers...
Rimmel Kind & Free Clean Nail Polish 155 Sunset
Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Vegan & clean plant based formula that delivers...