Welcome to the clean face of beauty!
We invite you to join us in making the world a better place, starting with better choices in makeup. Kind & Free is a clean makeup range offering the quality formulas you expect from Rimmel, made with the highest standard of care for you and the environment.
Complete with face, eye, and nail color essentials, Kind & Free™ is here to push us forward in the movement for positive beauty.
The name says it all. Kind & Free™ represents a new chapter in clean beauty, centered around expanding access to clean products for everyone.
Kind & Free™ is built on our commitment to celebrating beauty diversity, bold individuality, and self-expression.
Join the clean face of makeup, let’s get behind this.
BE KIND, BE FREE, BE YOU