Welcome to the clean face of beauty!
We invite you to join us in making the world a better place, starting with better choices in makeup. Kind & Free is a clean makeup range offering the quality formulas you expect from Rimmel, made with the highest standard of care for you and the environment.
Complete with face, eye, and nail color essentials, Kind & Free™ is here to push us forward in the movement for positive beauty.
The name says it all. Kind & Free™ represents a new chapter in clean beauty, centered around expanding access to clean products for everyone.
Kind & Free™ is built on our commitment to celebrating beauty diversity, bold individuality, and self-expression.
Join the clean face of makeup, let’s get behind this.
BE KIND, BE FREE, BE YOU
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Rimmel Kind & Free Clean Eye Definer
EGP 273 – EGP 330
The Rimmel Kind & Free Clean Eye Definer Is Just The Eyeliner you’ve Been Looking For. 100% Vegan And Made With Forest Stewardship Council (FSC) Certified Wood, Making Your Eyes...
Rimmel Kind & Free Tinted Lip Balm
EGP 472 – EGP 620
Rimmel Kind & Free Tinted Lip Balm a versatile lip and blush stick. This clean formula is free from perfume and mineral oils, offering buildable, rich color for lips and...
Rimmel Kind & Free Multi-Stick
EGP 666 – EGP 760
Add a pop of hydrating, buildable color in a rush with this versatile multi-stick. Perfect as a cream blush on your cheeks or a lipstick on your lips, this vegan,...
Rimmel Kind & Free Clean Brow Wax
Rimmel Kind & Free Clean Brow Wax. This transparent, versatile wax effortlessly lifts and sets your brows for an all-day hold with a natural lifting effect. The lightweight formula ensures...
Rimmel Kind & Free Glow It Up Moisturising Skin Tint
Rimmel Kind & Free Glow It Up Moisturising Skin Tint is a nourishing tinted moisturizer that combines skincare and makeup in one. Formulated for sensitive skin, it hydrates and soothes...
Rimmel Kind & Free Lash Loader Mascara
Rimmel Kind & Free Lash Loader Mascara delivering up to 300% more volume while being gentle on sensitive eyes. Its vegan, plant-powered formula with 100% plant-based fibers and aloe leaf...
Rimmel Kind & Free Blur It Out Mattifying Skin Tint
Rimmel Kind & Free Blur It Out Mattifying Skin Tint is a lightweight tinted moisturizer designed to minimize the appearance of pores and imperfections while controlling shine. Ideal for sensitive,...