Foundations in powder, cream or liquid
A good foundation is key for seamless natural makeup application.
Find your perfect match and choose from light to full coverage foundations, designed to blend seamlessly into your skin tone to create a flawless, airbrushed finish. Some foundations also function as a moisturizer, sunscreen or base layer for more complex cosmetics.

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Maybelline Fit Me Matte + Poreless Liquid Foundation
EGP 454 – EGP 569
With 15 shades, this oil-free foundation is a lightweight and matte liquid foundation and perfect for normal, combination and oily skin. For the perfect Natural finish base fresh not cakey...
Maybelline Super Stay Lumi-Matte Foundation 35ml
EGP 659 – EGP 808
Maybelline Super Stay Lumi-Matte Foundation offers long-lasting, buildable coverage with a lightweight, airy feel. Infused with amino acids, it delivers a luminous matte finish that resists sweat, water, and transfer...
Rimmel Multi-Tasker Wake Me Up Concealer & Foundation
EGP 595 – EGP 847
Rimmel Multi-Tasker Wake Me Up Concealer & Foundation is your go-to for brighter, revitalized skin. Infused with caffeine, vitamin C, and 2% niacinamide, this buildable, radiant formula helps wake up...
L'Oreal Paris Infallible 24h Fresh Wear Foundation Powder
EGP 779 – EGP 1,002
Demand more from long wear! Infallible up to 24hr Fresh Wear Foundation-in-a-Powder covers like a liquid a mattifies with no cakey look. This powder is more affordable & more longwearing...
Cybele Outwear Long Lasting Foundation
EGP 287 – EGP 399
outlasts all expectations with its unique modern fusion of care & cover that last up to 16 hours of very high coverage for skin imperfections, simulates collagen renewal which restore...
L'Oreal Paris Infallible 24H Tinted Serum Foundation
EGP 717 – EGP 964
L'Oréal Paris 24H Infallible Tinted Serum is infused with 1% Hyaluronic Acid to deeply hydrate and plump the skin while delivering light, natural coverage. Suitable for all skin types, including...
Catrice HD Liquid Coverage Foundation
EGP 554 – EGP 600
High but natural-looking coverage Ultra-light, liquid texture For a perfect complexion for up to 24 hours Vegan
Bourjois Air Mat Foundation
EGP 588 – EGP 725
High coverage with an undetectable, natural-looking matte finish that lasts up to 24 hours. Bourjois' Air Mat foundation has been specially developed to give skin a smooth, matte finish that...
Tirtir Mask Fit Red Cushion
EGP 1,225 – EGP 1,710
TIRTIR Mask Fit Red Cushion is a full-coverage, semi-matte cushion foundation that delivers flawless skin with breathable comfort. Infused with hydrating hyaluronic acid and soothing botanical extracts, it blurs pores,...
Rimmel 25H Lasting Finish Foundation with Hydration Boost
EGP 128 – EGP 619
Need a long-lasting foundation? Rimmel London Lasting Finish 25 Hour Foundation with Comfort Serum has got you covered. Featuring a long-wear, liquid formula that blends seamlessly into skin, it's also...
L'Oreal Paris 32H Fresh Wear Liquid Foundation
EGP 751 – EGP 950
Infallible 32H Freshwear Foundation in 225 Beige Sand, with vitamin C and SPF25. A transfer-proof and water-proof foundation with full coverage so you get more from your makeup. The innovative...
Maybelline Lifter Stix Multi-Use Face Stick
EGP 665
Maybelline Lifter Stix Multi-Use Face Stick is a creamy, blendable face stick designed to create an effortlessly sculpted, lifted look. The smooth formula glides easily onto the skin, allowing seamless...





