Welcome to the clean face of beauty!
We invite you to join us in making the world a better place, starting with better choices in makeup. Kind & Free is a clean makeup range offering the quality formulas you expect from Rimmel, made with the highest standard of care for you and the environment.
Complete with face, eye, and nail color essentials, Kind & Free™ is here to push us forward in the movement for positive beauty.
The name says it all. Kind & Free™ represents a new chapter in clean beauty, centered around expanding access to clean products for everyone.
Kind & Free™ is built on our commitment to celebrating beauty diversity, bold individuality, and self-expression.
Join the clean face of makeup, let’s get behind this.
BE KIND, BE FREE, BE YOU
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Rimmel Kind & Free Hydrating Concealer
EGP 450
Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Vegan & clean lightweight formula conceals and brightens...
Rimmel Kind & Free Clean Eye Definer
EGP 330
The Rimmel Kind & Free Clean Eye Definer Is Just The Eyeliner you’ve Been Looking For. 100% Vegan And Made With Forest Stewardship Council (FSC) Certified Wood, Making Your Eyes...
Rimmel Kind & Free Moisturising Skin Tint Foundation
EGP 550
Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients* Our NEW KIND & FREE™ Moisturizing Skin Tint...
Rimmel Kind & Free Pressed Powder
EGP 475
Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Vegan & clean healthy look lightweight pressed powder...
Rimmel Kind & Free Brow Definer
EGP 470
The Rimmel Kind & Free Brow Definer Is Rimmel's 1St Clean Dual-Ended Eyebrow Pencil That Delivers Bold Yet Natural-Looking Eyebrows. Featuring Both A Spoolie Brush And A 1.7Mm Ultra-Fine Tip,...
Rimmel Kind & Free Clean Nail Polish 150 Top Coat
EGP 255
Vegan & clean plant based formula that delivers on shine, gloss and rich pigment while still allowing your nails to stay healthy. • Super gentle formula with strengthening properties &...
Rimmel Kind & Free Clean Nail Polish 153 Lavender Light
EGP 255
Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Vegan & clean plant based formula that delivers...
Rimmel Kind & Free Clean Nail Polish 152 Tidal Wave Blue
EGP 255
Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Vegan & clean plant based formula that delivers...
Rimmel Kind & Free Clean Nail Polish 155 Sunset Soar
EGP 255
Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Vegan & clean plant based formula that delivers...
Rimmel Kind & Free Clean Nail Polish 154 Milky Bare
EGP 255
Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Vegan & clean plant based formula that delivers...
Rimmel Kind & Free Mascara 7ml
EGP 615
Kind & Free Clean Mascara From Rimmel – Our 1St Clean Mascara Delivering Volume And Length With No Compromise.• Clean, Vegan Formula Contains 99% Of Ingredients Of Natural Origin• Conditioning...
Rimmel Kind & Free Tinted Lip Balm
EGP 620
Rimmel Kind & Free Tinted Lip Balm a versatile lip and blush stick. This clean formula is free from perfume and mineral oils, offering buildable, rich color for lips and...