{"title":"Essence","description":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBeauty is being who you are, who you want to be and having fun while doing it.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWe think real beauty with a real story is inspiring – which is why we love our consumers!\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBeauty comes in all shapes and sizes, it doesn’t have to be so serious, it should be fun.\u003c\/span\u003e\u003c\/div\u003e","products":[{"product_id":"essence-this-is-me-matte-lipstick","title":"Essence This Is Me Matte Lipstick","description":"\u003cspan\u003eThis is Me Lipstick is a creamy, nourishing lipstick that boats an extremely long-lasting \u0026amp; pigmented formulation, making it the go-to choice for those wanting flawless, kiss-proof color that lasts all day.\u003c\/span\u003e\n\u003cp\u003eThe semi-matte texture feels smooth and incredibly light, yet still offers unrivaled coverage.\u003c\/p\u003e","brand":"Essence","offers":[{"title":"01 This Is Me","offer_id":41326025474216,"sku":"EGE14800","price":220.0,"currency_code":"EGP","in_stock":false},{"title":"02 Happy","offer_id":41326025506984,"sku":"EGE14801","price":220.0,"currency_code":"EGP","in_stock":false},{"title":"03 Bold","offer_id":41326025539752,"sku":"EGE14802","price":220.0,"currency_code":"EGP","in_stock":false},{"title":"04 Crazy","offer_id":41326025572520,"sku":"E920975","price":220.0,"currency_code":"EGP","in_stock":false},{"title":"05 Legendary","offer_id":41326025605288,"sku":"EGE14803","price":220.0,"currency_code":"EGP","in_stock":false},{"title":"06 Real","offer_id":41326025638056,"sku":"EGE14804","price":220.0,"currency_code":"EGP","in_stock":false},{"title":"07 Enough","offer_id":41326025670824,"sku":"E920978","price":220.0,"currency_code":"EGP","in_stock":false},{"title":"08 Strong","offer_id":41326025703592,"sku":"E920979","price":220.0,"currency_code":"EGP","in_stock":false},{"title":"21 Charming","offer_id":41850304856232,"sku":"LF798743","price":220.0,"currency_code":"EGP","in_stock":false},{"title":"22 Cheerful","offer_id":41850312425640,"sku":"LF798747","price":220.0,"currency_code":"EGP","in_stock":false},{"title":"23 Popular","offer_id":41850309673128,"sku":"LF798744","price":220.0,"currency_code":"EGP","in_stock":false},{"title":"24 Fierce","offer_id":41850294010024,"sku":"LF798742","price":248.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/3745\/5528\/products\/feel22packshots-2022-12-28T163605.464.png?v=1672238177"},{"product_id":"essence-lash-princess-false-lash-effect-black-waterproof","title":"Essence Lash Princess False Lash Effect Black Waterproof","description":"\u003cspan\u003eRaise the curtain for the latest member of our popular lash princess mascara family! 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there's a fabulous addition to the family of lash princess mascaras in black. the special, conic shape of the fiber brush provides lashes with length and dramatic volume as well as a false-lash effect. and just like her sister, the packaging of the drama queen is decorated with a gorgeous evening dress this time in black mint. princess(ence) deluxe!\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"social_share button\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"Essence","offers":[{"title":"Default Title","offer_id":41326042251432,"sku":"51602","price":268.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/3745\/5528\/products\/Untitled1223_2_36_26.jpg?v=1672237980"},{"product_id":"essence-get-big-lashes-mascara-volume-curl","title":"Essence Get Big Lashes Mascara Volume Curl","description":"\u003cdiv class=\"tabed_content\"\u003e\n\u003cdiv class=\"tabed_content__contents\"\u003e\n\u003cdiv class=\"tabed_content__content active\"\u003e\n\u003cdiv class=\"product-catalog\" id=\"product-first-catalog\"\u003e\n\u003cdiv class=\"product-catalog-content current-longDescription\"\u003e\n\u003cdiv class=\"product-features desktop_product_options\" id=\"productOptionsGroup\"\u003e\n\u003cdiv class=\"product-description\"\u003e\n\u003cdiv id=\"skuSpecificFeatures\"\u003e\n\u003cdiv class=\"product-catalog\" id=\"product-first-catalog\"\u003e\n\u003cdiv class=\"product-catalog-content current-longDescription\"\u003eCurly lashes! 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Opthalmologically tested.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"product-crossSell\"\u003e\n\u003cdiv id=\"product-like-container\"\u003e\n\u003ch3 class=\"main-cont-title no-padding\"\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"social_share button\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"Essence","offers":[{"title":"Default Title","offer_id":41326043267240,"sku":"77202","price":252.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/3745\/5528\/products\/pix_50_3.jpg?v=1648214398"},{"product_id":"essence-lash-princess-volume-mascara","title":"Essence Lash Princess Volume Mascara- Orange","description":"\u003cdiv class=\"tabed_content\"\u003e\n\u003cdiv class=\"tabed_content__contents\"\u003e\n\u003cdiv class=\"tabed_content__content active\"\u003e\n\u003cdiv class=\"tabed_content\"\u003e\n\u003cdiv class=\"tabed_content__contents\"\u003e\n\u003cdiv class=\"tabed_content__content active\"\u003e\n\u003cp class=\"bodytext\"\u003eRoyal! the lash princess mascara with a specially-shaped cobra-head wand covers each individual lash to create dramatic volume and a gorgeous, sweeping look. for intensive fluttering lashes. just as unique as any princess, the mascara is presented in a beautiful evening gown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"social_share button\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"social_share button\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"Essence","offers":[{"title":"Default Title","offer_id":41326043725992,"sku":"50124","price":292.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/3745\/5528\/products\/essence-lash-princess-volume-mascara-orange-3127449.jpg?v=1757766788"},{"product_id":"essence-i-love-extreme-crazy-volume-mascara-waterproof","title":"Essence I Love Extreme Crazy Volume Mascara","description":"\u003cdiv class=\"tabed_content\"\u003e\n\u003cdiv class=\"tabed_content__contents\"\u003e\n\u003cdiv class=\"tabed_content__content active\"\u003e\n\u003cp class=\"bodytext\"\u003e\u003cspan\u003eThe I love extreme mascaras??\u003c\/span\u003e\u003ci\u003ecrazy\u003c\/i\u003e\u003cspan\u003e??sister - for even more volume! The deep-black, creamy texture covers each individual lash with colour and the extra-large plastic brush provides sensational volume. The mascara container is designed in the usual I love-colours, except theyre the other way around - in a cool pink with black lettering. Opthalmologically tested.??\u003c\/span\u003e\u003cbr\u003eShop online now!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"social_share button\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"Essence","offers":[{"title":"Default Title","offer_id":41326043889832,"sku":"73908","price":275.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/3745\/5528\/products\/pix_30_4.jpg?v=1707582484"},{"product_id":"essence-i-love-extreme-volume-mascara","title":"Essence I Love Extreme Volume Mascara","description":"\u003cdiv class=\"tabed_content\"\u003e\n\u003cdiv class=\"tabed_content__contents\"\u003e\n\u003cdiv class=\"tabed_content__content active\"\u003e\n\u003cp class=\"bodytext\"\u003e\u003cspan\u003eThe I love extreme mascaras \u003c\/span\u003e\u003ci\u003ecrazy \u003c\/i\u003e\u003cspan\u003esister - for even more volume! The deep-black, creamy texture covers each individual lash with colour and the extra-large plastic brush provides sensational volume. The mascara container is designed in the usual I love-colours, except theyre the other way around - in a cool pink with black lettering. Opthalmologically tested.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"social_share button\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"Essence","offers":[{"title":"Default Title","offer_id":41326043955368,"sku":"48751","price":229.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/3745\/5528\/products\/essence-i-love-extreme-volume-mascara-8489905.jpg?v=1757766787"},{"product_id":"essence-pretty-natural-hydrating-foundation","title":"Essence Pretty Natural Hydrating Foundation","description":"\u003cp data-mce-fragment=\"1\"\u003eFrom beauty addicts for beauty addicts! This foundation is the ultimate insider tip for a smooth, natural and well-groomed complexion , because it was developed together with essence consumers and especially tailored to their wishes.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe feathery-light, long-lasting formula with hyaluronic acid and aloe vera provides moisture for 24 hours and creates a beautiful, naturally matt finish for just as long , for perfection all day long. Thanks to its medium coverage, it makes redness disappear, ensures an even skin tone and blends pleasantly softly with the skin.\u003c\/p\u003e","brand":"Essence","offers":[{"title":"100","offer_id":41764062199976,"sku":"EESHF1056","price":373.0,"currency_code":"EGP","in_stock":true},{"title":"110","offer_id":41764062232744,"sku":"EESHF1057","price":373.0,"currency_code":"EGP","in_stock":true},{"title":"170","offer_id":41764062265512,"sku":"EESHF1058","price":373.0,"currency_code":"EGP","in_stock":true},{"title":"190","offer_id":41764062298280,"sku":"EESHF1059","price":335.0,"currency_code":"EGP","in_stock":false},{"title":"050","offer_id":42417292083368,"sku":"GH387705","price":335.0,"currency_code":"EGP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/3745\/5528\/files\/4059729287472_202008_Website_ProductFrontViewFullOpen.png?v=1707582478"},{"product_id":"essence-shine-last-go-gel-nail-polish-64-ready-for-it","title":"Essence Shine Last \u0026 Go Gel Nail Polish 64 Ready For It","description":"\u003cp\u003esalon manicure at home! essence shine last \u0026amp; go gives you gel-like shine \u0026amp; vibrant color that lasts.  and with a quick dry formula you can create your perfect manicure at home with ease.  no animal testing, vegan \u0026amp; paraben free\u003c\/p\u003e","brand":"Essence","offers":[{"title":"Default Title","offer_id":41764911382696,"sku":"ES56961","price":85.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/3745\/5528\/products\/sssss-2021-12-29T144359.504.png?v=1640781853"},{"product_id":"essence-shine-last-go-gel-nail-polish-09-step-in-time","title":"Essence Shine Last \u0026 Go Gel Nail Polish 09 Step In Time","description":"\u003cp\u003esalon manicure at home! essence shine last \u0026amp; go gives you gel-like shine \u0026amp; vibrant color that lasts.  and with a quick dry formula you can create your perfect manicure at home with ease.  no animal testing, vegan \u0026amp; paraben free\u003c\/p\u003e","brand":"Essence","offers":[{"title":"Default Title","offer_id":41764911677608,"sku":"ES56965","price":95.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/3745\/5528\/products\/essence-shine-last-go-gel-nail-polish-09-step-in-time-5421103.png?v=1757766548"},{"product_id":"essence-shine-last-go-gel-nail-polish-48-my-love-diary","title":"Essence Shine Last \u0026 Go Gel Nail Polish 48 My Love Diary","description":"\u003cp\u003esalon manicure at home! essence shine last \u0026amp; go gives you gel-like shine \u0026amp; vibrant color that lasts.  and with a quick dry formula you can create your perfect manicure at home with ease.  no animal testing, vegan \u0026amp; paraben free\u003c\/p\u003e","brand":"Essence","offers":[{"title":"Default Title","offer_id":41764911841448,"sku":"ES56968","price":95.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/3745\/5528\/products\/sssss-2021-12-29T145452.763.png?v=1640782501"},{"product_id":"essence-shine-last-go-gel-nail-polish-46-black-is-back","title":"Essence Shine Last \u0026 Go Gel Nail Polish 46 Black is Back","description":"\u003cp\u003esalon manicure at home! essence shine last \u0026amp; go gives you gel-like shine \u0026amp; vibrant color that lasts.  and with a quick dry formula you can create your perfect manicure at home with ease.  no animal testing, vegan \u0026amp; paraben free\u003c\/p\u003e","brand":"Essence","offers":[{"title":"Default Title","offer_id":41764912234664,"sku":"ES56974","price":96.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/3745\/5528\/products\/essence-shine-last-go-gel-nail-polish-46-black-is-back-9375246.png?v=1757766548"},{"product_id":"essence-the-gel-nail-polish-color-113-fairytale-gone-pink","title":"Essence The Gel Nail Polish Color 113 Fairytale Gone Pink","description":"\u003cp\u003eThe special formula provides the nails with an incredibly long-lasting manicure and an amazing gel shine. Innovative color technology offers intense color combined with perfect coverage.\u003c\/p\u003e","brand":"Essence","offers":[{"title":"Default Title","offer_id":41764912431272,"sku":"ES56978","price":85.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/3745\/5528\/products\/sssss-2021-12-29T145643.854.png?v=1640782614"},{"product_id":"essence-magnetic-lashes-storage-case","title":"Essence Magnetic Lashes Storage Case","description":"\u003cspan data-mce-fragment=\"1\"\u003eThis little storage box offers space to safely store two pairs of false lashes. 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Sharpen as needed with essence Duo Sharpener. To remove, use essence Remove Like A Boss Waterproof  Eye Make-Up Remover.\",\"variant_ingredients\":\"INGREDIENTS: ISODODECANE, SYNTHETIC WAX,TRIMETHYLSILOXYSILICATE, DIMETHICONE, SYNTHETIC FLUORPHLOGOPITE, POLYBUTENE,CAPRYLIC\\\/CAPRIC TRIGLYCERIDE, MICA, POLYGLYCERYL-4DIISOSTEARATE\\\/POLYHYDROXYSTEARATE\\\/SEBACATE, STEARALKONIUM HECTORITE, PROPYLENECARBONATE, TIN OXIDE, MAGNESIUM OXIDE, ALUMINA, CI 77499 (IRON OXIDES), CI77510 (FERRIC AMMONIUM FERROCYANIDE), CI 77891 (TITANIUM DIOXIDE). \"}' data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product-description__body js-description-texts\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product-description__text is-active\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product-description__text-inner product-description__text-inner--variant js-product-custom-description\" data-default=\"Get ready to slay the day with essence Stay \u0026amp;amp; Play Gel Eyeliner! The highly-pigmented gel formula delivers intense color payoff that lasts up to 16 hours, without smudging or fading. Whether you're creating a sharp wing or a smoky eye, this waterproof eyeliner will stay put and keep your expressive looks on point. Whether you're a beginner or a pro, Stay \u0026amp;amp; Play Gel Eyeliner will make your eyes pop and keep you looking fabulous all day long!\" data-mce-fragment=\"1\"\u003eGet ready to slay the day with essence Stay \u0026amp; Play Gel Eyeliner! The highly-pigmented gel formula delivers intense color payoff that lasts up to 16 hours, without smudging or fading. Whether you're creating a sharp wing or a smoky eye, this waterproof eyeliner will stay put and keep your expressive looks on point. Whether you're a beginner or a pro, Stay \u0026amp; Play Gel Eyeliner will make your eyes pop and keep you looking fabulous all day long!\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-attributes js-product-attributes\" data-variant='{\"id\":40311827365954,\"title\":\"#2A3A55 \\\/ Midnight Sky 06 \\\/ vegan, paraben-free, cruelty-free, oil-free, waterproof\",\"option1\":\"#2A3A55\",\"option2\":\"Midnight Sky 06\",\"option3\":\"vegan, paraben-free, cruelty-free, oil-free, waterproof\",\"sku\":\"9405440001\",\"requires_shipping\":true,\"taxable\":true,\"featured_image\":{\"id\":30435097772098,\"product_id\":6921772924994,\"position\":39,\"created_at\":\"2023-05-16T14:14:20-04:00\",\"updated_at\":\"2023-05-16T14:18:09-04:00\",\"alt\":\"Midnight Sky 06\",\"width\":1000,\"height\":1000,\"src\":\"\\\/\\\/essencemakeup.com\\\/cdn\\\/shop\\\/files\\\/4059729405449_Image_FrontViewFullOpen.png?v=1684261089\",\"variant_ids\":[40311827365954]},\"available\":true,\"name\":\"Stay \\u0026 Play Gel Eyeliner - #2A3A55 \\\/ Midnight Sky 06 \\\/ vegan, paraben-free, cruelty-free, oil-free, waterproof\",\"public_title\":\"#2A3A55 \\\/ Midnight Sky 06 \\\/ vegan, paraben-free, cruelty-free, oil-free, waterproof\",\"options\":[\"#2A3A55\",\"Midnight Sky 06\",\"vegan, paraben-free, cruelty-free, oil-free, waterproof\"],\"price\":499,\"weight\":6,\"compare_at_price\":null,\"inventory_quantity\":46243,\"inventory_management\":\"shopify\",\"inventory_policy\":\"deny\",\"barcode\":\"4059729405449\",\"featured_media\":{\"alt\":\"Midnight Sky 06\",\"id\":22769422598210,\"position\":39,\"preview_image\":{\"aspect_ratio\":1.0,\"height\":1000,\"width\":1000,\"src\":\"\\\/\\\/essencemakeup.com\\\/cdn\\\/shop\\\/files\\\/4059729405449_Image_FrontViewFullOpen.png?v=1684261089\"}},\"requires_selling_plan\":false,\"selling_plan_allocations\":[],\"quantity_rule\":{\"min\":1,\"max\":null,\"increment\":1}}' data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product-attributes__item js-product-badge is-active\" data-badge=\"vegan\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Essence","offers":[{"title":"01 Black Raven","offer_id":47050219258024,"sku":"GH466446","price":202.0,"currency_code":"EGP","in_stock":true},{"title":"03 Nude","offer_id":45916542369960,"sku":"CS53679","price":189.0,"currency_code":"EGP","in_stock":true},{"title":"06 Midnight Sky","offer_id":53528185209000,"sku":"ES0544","price":236.0,"currency_code":"EGP","in_stock":true},{"title":"07 Emerald Dragon","offer_id":55242149920936,"sku":"ES5487","price":199.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/3745\/5528\/files\/essence-stay-and-play-gel-eyeliner-2849534.png?v=1757764893"},{"product_id":"essence-gimme-glow-luminous-highlighter","title":"Essence Gimme Glow Luminous Highlighter","description":"\u003cdiv class=\"product-description\" id=\"MOD-ProductDescription-1\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product-description__content\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product-description__tab\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"rich-text product-description__text\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"rich-text__span\" data-mce-fragment=\"1\"\u003eThe gimme GLOW luminous highlighter is easy to apply and blend thanks to its buttery soft powder texture. 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